From cigarettes to vapes and nicotine pouches, nicotine products have evolved constantly. Despite the prohibition on advertising, nicotine products are spread and promoted by users themselves. I’ve noticed a Swedish nicotine pouch brand recently, and it’s specially marketed to women. Let’s see how nicotine products are marketed to women and what pink tax women could be paying.
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Fashion Cigarettes
Smoking used to be a habit exclusive to men, but some luxury brands were creative enough to target women with the newly branded self-destruction method. Women became the target market, and these fashion cigarettes are just slightly different from other cigarettes on the market.
These luxury cigarettes are longer than regular ones and designed to appeal to women specifically, with names borrowed from fashion houses, such as Yves Saint Laurent. Generally speaking, women smoking fashion cigarettes are still exposed to harmful chemicals. They are just sugar-coated poison. Let’s take a gander at the prices then.
| Fashion cigarette | Comparable cigarette | Fashion cigarette price | Comparable price | Price difference | Higher by |
|---|---|---|---|---|---|
| Eve Amethyst 120s | Marlboro 100 Light | $13.43 | $13.25 | $0.18 | 1.4% |
| Virginia Slims 100 Ultra-Light Slim | Marlboro 100 Ultra-Light | $15.01 | $13.25 | $1.76 | 13.3% |
| Capri Magenta Super Slim 120 | Camel Classic Filter 99 | $17.95 | $12.88 | $5.07 | 39.4% |
It’s difficult to evaluate whether these fashion cigarettes are generally more expensive or not. But I am sure that neither smoking nor vaping makes you cool or fashionable, as they both expose you to nicotine, a highly addictive chemical. If you want to try a cigarette alternative, vapes and nicotine pouches are better options.
Purse Vapes
Not only vape flavors, but also vape designs are blamed for appealing to the underage. Vapes are banned in some states if they are shaped like stationery, like highlighter pens. Vapes are also designed to be appealing to women to, with a similar look to purses.
The first vape that looks like a purse is the RYL Classic 35K. Vape ads are also available where attractive ladies show their RYL as if holding an LV purse and blow the vapor right in front of the camera. Other brands also try to replicate the success of RYL. Remit releases its Remit Popmist in the European market.
The major difference between a regular nicotine vape and a purse vape is that the latter is merely a vape with a purse strap. The strap does not make it more convenient to carry a vape around. Let’s see if you are overcharged for an extraordinary vape chain next.
The prices of disposable vapes are influenced by multiple factors. Since most vapes are imported from China, the retail price is determined by the manufacturing cost, shipping and the fees paid for special routes to enter the United States. We can see that with the same alleged “puff count”, purse vape is more expensive despite less e-juice capacity. A purse vape with a chain seems to cost you more but gives less functionality.
Kelly White Snus: Nicotine Pouch Brand catered towards Women
The two types of nicotine products make the last one seem more reasonable. Kelly White sounds like a woman’s name, but it is actually a nicotine pouch brand catered to women specifically. One thing is the mini-size nicotine pouches, and the other is the sparkling cans in the Kelly collection.
(1) Kelly White Mini Pouches
As far as I am concerned, the smaller pouches are more discreet and easy to keep between your gum and lip. Kelly snus would suit me best for a boring meeting. Even if I need to answer anything, they won’t notice my method of coping with a room full of idiots. However, this doesn’t mean that women tend to have smaller mouths than men. So the mini-size pouches are a bonus rather than a feature “designed for women only”.
(2) Kelly Collection Refill Cans
Honestly, men can be fond of these well-designed nicotine pouch containers too. There are 6 new faux leather editions and 7 sparkling cans available. Each of them is named after Kelly, such as Rebel Kelly or Sparkling Kelly.
According to the official page of Kelly White, a refill can contains 20 nic pouches. The sparkling pouch containers are manually decorated with rhinestones. The inner material is food-grade plastic. The price of €24,90 for each refill can seems ridiculous at first, but the luxury accessory nature of these containers seems to justify the retail price, not to mention the efforts of design, distribution and promotion of these cans.
How Different Types of Nicotine Products Target Women?
Gender marketing has developed for a long time without much adjustment. We can see that nicotine products for women are largely marketed as “less harmful” and “fashionable”. The real cost and whether it is worth it are hardly taken into account. Over-exaggeration of the gender differences can help promoters to divide customers into different groups and raise the prices, leaving little space for gender neutral products.
Summary
Forget about cigarettes for women. Nicotine products all contain addictive chemicals, but the harm varies. If you want to choose a less harmful method to use nicotine, vapes and nicotine pouches are better. However, whether you choose a nicotine product for women, it is up to you to decide.
FAQ
1. Are Fashion Cigarettes less harmful than regular ones?
No. Fashion cigarettes also expose the same harmful chemicals.
2. Are Nicotine Pouches Less Harmful than Vapes?
Not absolutely. Nicotine pouches deliver nicotine without combustion, but they may also affect oral health.
3. As a female smoker, what cigarette alternative should I choose?
Both vapes and nicotine pouches can work. You can learn whether ZYNs are better than vaping if you follow us.
